Inside:

Keeping in touch with customers during tough times.
Discount editing & layout by new publishing professional – my daughter!
Writing and editing tips anyone can use.
How to communicate complex topics.

Tough Times for your Business?
Market MORE, Not Less!

If your business or organization is hurting due to the pandemic, your instinct may be to cut back on marketing and outreach, but that could be a huge mistake. Your customers need to hear from you, so when things settle down they think of you and not your competitors. Every market shift creates opportunity, and the bold win the day. Now more than ever, you need the strongest possible messaging to keep your business healthy.

Here's a cool example of someone who turned the Great Depression into a great opportunity: read the awesome story of Lucy Sawyer Stevens in Akron, Ohio.

Whether you were hoping to start a new business when the pandemic happened or you hope to keep one afloat, this advice from business and personal development guru Tony Robbins helps us understand how we can turn this downturn into gold for our businesses.

Keep reading to learn more ways you can help your business thrive during shelter-in-place – and beyond!

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Customer Outreach Content Special

You may have to make difficult marketing choices in coming weeks. But your customers need to hear from you now more than ever. To help, we’re offering a bare-bones content package through May. Let us help you weather this storm!

Order the Customer Outreach Content Special today:

* one 1-pg message (customer letter, email, sales sheet, blog, etc.)
* 25 social media posts

Only $250
(normally $450)

Make up for lost business & carve out your place in a changing market!
Call 402-601-5483 or order on our Ask Us Anything page.

Slam Bam Grammar

Spelling. It's all right to use "alright". Here's what Merriam Webster says.
Vocabulary. Use "fewer" if you can count it. Use "less" if you can't.
Punctuation. Place punctuation inside of quotation marks when it applies to the quoted material. (She had to ask "Do you want to go with me?") Place punctuation outside of quotations when it doesn't apply to the quoted material. (My grandpa's favorite nickname for me was "Step and Fetch It".) NOTE: If in doubt, these days you can get away with always putting the quote mark outside punctionation. I'm a purist, so I like the old rule. I believe it can help emphasize the correct meaning. :)

Marketing Message Tip: Inspire Your Prospects to Say "Yes!"

Do you believe putting customers in an agreeable mood leads to better sales?

Do you want your readers to say "Yes!" to your sales pitch?

These are examples of questions you could ask that your customers can't help but answer with a "Yes!" (See what we did there? We asked those questions of YOU to help our own marketing message.)

Including this type of leading question in promotional messaging subconscioiusly gives prospects the green light to answer "Yes!" to products and services.

Ready to get the writing right?

Ask Us Anything!

Stranded Editor Offers Mega Discount for Limited Time!

Maggie Moore, Foster Writing editor and Kindra's daughter, is a recent New York City transplant. As a graduate of UNL's publishing program and Columbia University's professional publishing workshop in Oxford, England, she's looking for a position as a book editor.

Maggie was counting on a bartending job until she found a permanent position, but that's gone now due to COVID-19. To fill the gap, she's offering freelance proofreading, copy editing, in-depth editing and basic layout services at a cut rate.

Get Maggie's professional editing & layout services for JUST $25/HR through the end of April or May. Call or email Kindra for more information: 402-601-5483, kindra@fosterwriting.com.

Powerful Words™ Blog:
How to Use the Services of a Substantive Editor to Help Communicate Complex Topics

It’s commonly thought only experts in complicated topical areas should write the content needed to communicate research, goals and accomplishments with the world and inspire audiences to action.

However, it’s a common mistake to stop with the experts' drafts. If the audience isn't technical and/or if an element of persuasion is needed to get funding, inform legislation or earn public support, it may be necessary to hire a language and communication expert.

Read more to find out why and how to work with a substantive editor to get the writing right...

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