Together, Paige and Kindra forged a process that quickly produces blogs on topics aligned with the company’s overall marketing goals.
Before work on each blog begins, Paige and the company sales directors decide what topics will be most useful in upcoming months, then Paige communicates the topics to Kindra.
The first step to produce a blog is a telephone conference with marketing and sales staff representatives, as well as internal subject matter experts. Kindra prepares for the conference by reading related material from Paige, then she asks questions at the teleconference, helping the team identify main points, determine themes, and organize material to fit a rough outline. In a very short time, all necessary information is gathered.
Kindra then writes the first draft using notes from the teleconference as well as additional online research. Once the draft is produced, PCI client stakeholders read the draft, request any revisions needed from Kindra, then the company produces the pieces they need.
The resulting quality and timeliness of the blogs has captured the attention of some of PCI’s most important clients – even causing one client to ask that they be included in more blog projects when the topics relate to their business. Positive client and vendor comments demonstrate that the high-quality blogs are helping PCI create a reputation as a thought leader in technology integration.
This process is a perfect example of Kindra’s proficiency in quickly understanding objectives, absorbing information and bringing diverse resources together to produce materials of a high quality with a unique capacity for reaching and inspiring target audiences to action. She is able to do this in part due to many years of working with a highly varied client list. It is possible for her to draw on past client experiences to thoroughly understand marketing objectives and tactics at hand — essential for writing messages that work the way marketing directors want them to!