Marketing directors and communications managers at academic institutions all face a common challenge: articulating complex research topics, goals and accomplishments in a way that inspires and motivates important nonacademic audiences.
Institutional messaging often positively or negatively influences funding, legislative support, the media, constituencies — even participation and backing by critical partners and counterparts in global arenas.
When overly technical annual reports, field reports, position papers and appeal letters miss the mark, they not only don’t help you fulfill your mission, they waste your efforts and budget. The opposite, overly simplistic language, can be just as devastating if savvy audiences see it as evidence of lacking knowledge, depth or finesse. Repeatedly producing unpolished articles can even damage your organization’s reputation.